Consumer Psychology: How to Elevate Your Copywriting With Cognitive Biases
It’s a truth universally acknowledged that humans are irrational and unpredictable. No one understands this more than marketers. Every time you think you’ve got a handle on what influences their…Read more
Level Up Your Buyer Personas And Copy With Psychographics
To write copy that converts, you need to understand your customers. One half of this is the demographic data that buyer personas bring to the table. The other half is…Read more
Gated vs. Ungated Content: Do I Need to Gate My Content?
Gated content is one of the most popular methods of lead generation in content marketing. By gating content behind online forms, you’re compelling your audience to provide personal information to…Read more
Copywriting Formulas (With Examples) That Will Take Your Copy to the Next Level
Sat staring at a blank screen, attempting to draft your next persuasive email? Not getting far with your latest landing page? Get ready to say goodbye to these problems! Supersede…Read more
Digital Marketing Agencies vs. Freelancers: Who Should I Hire?
If you’re looking to up your marketing game, you’ve probably been weighing up the age-old question: should I hire a digital marketing agency or a freelancer? The truth is, it…Read more