Blog Topic: Marketing
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Search Network vs Display Network
When running a campaign on Google Ads, you have some control over where your ads appear. The key choice is between the Search Network and Display Network. If you’re new…
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10 Ways to Prepare for Digital Marketing in the New Year
Starting a new year can be both exciting and daunting for any business. Though it’s a time for new opportunities, it’s often difficult to know where to start with your…
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How to Run Your First Email Marketing Campaign
Email can be one of the most powerful tools in your business’ arsenal. Even today, it can outperform social media marketing across a number of metrics. If you’re new to…
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Content for the Customer Journey: How an Understanding of the Awareness Cycle Will Benefit Your Brand
Before a customer lands on your site, they’ve been on quite the journey—not just online, but in their mind. Don’t worry, we’re not going to get too deep here. That…
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Crisis Mode Marketing: How to Redeem Your Brand After a Scandal
In an age where everyone can share their experiences online, it’s easier than ever for your company or brand to land itself in a scandal. This is why a knowledge…
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