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    Consumer Psychology: How to Elevate Your Copywriting With Cognitive Biases

    20th May 2022 in Content, Marketing by Bethany Hall

    It’s a truth universally acknowledged that humans are irrational and unpredictable. No one understands this more than marketers. Every time you think you’ve got a handle on what influences their…

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    Level Up Your Buyer Personas And Copy With Psychographics

    15th April 2022 in Marketing by Bethany Hall

    To write copy that converts, you need to understand your customers. One half of this is the demographic data that buyer personas bring to the table. The other half is…

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  • Gated content vs ungated content featured image

    Gated vs. Ungated Content: Do I Need to Gate My Content?

    8th April 2022 in Content, Marketing by Bethany Hall

    Gated content is one of the most popular methods of lead generation in content marketing. By gating content behind online forms, you’re compelling your audience to provide personal information to…

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  • Copywriting formulas featured image

    Copywriting Formulas (With Examples) That Will Take Your Copy to the Next Level

    25th March 2022 in Content, Marketing by Bethany Hall

    Sat staring at a blank screen, attempting to draft your next persuasive email? Not getting far with your latest landing page? Get ready to say goodbye to these problems! Supersede…

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  • Digital marketing agency or a freelancer

    Digital Marketing Agencies vs. Freelancers: Who Should I Hire?

    11th March 2022 in Content, Marketing by Bethany Hall

    If you’re looking to up your marketing game, you’ve probably been weighing up the age-old question: should I hire a digital marketing agency or a freelancer? The truth is, it…

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