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  • Woman wearing sunglasses and a burgundy coat holding shopping bags in both hands

    Consumer Psychology: Copywriting Hacks To Reduce Buyer’s Remorse

    20th January 2023 in Content, Marketing by Bethany Hall

    Ever made a successful sale only to have the customer change their mind and request a refund? Buyer’s remorse is extremely common amongst consumers, and if it’s not handled correctly,…

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  • Woman's hands drawing a website wireframe in pen

    Consumer Psychology: Improving Customer Experience With Consumer Behaviour Models

    17th October 2022 in Content, Marketing by Bethany Hall

    Supersede Media’s Consumer Psychology series is here to help you better understand your customers’ buying behaviour so that you can influence it with solid copy. In this post, we’re shining…

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  • Shot of a woman's hands typing on MacBook

    Copywriting and Content Writing: What Are the Differences?

    16th September 2022 in Content, Marketing by Bethany Hall

    To create a strong, robust marketing strategy, you will need to know the difference between copywriting and content writing. Whilst some marketers use the terms interchangeably, they both offer vastly…

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  • Hands reaching out to touch with sun in background

    Consumer Psychology: Using Brand Archetypes to Build a Connection With Your Consumers

    15th July 2022 in Content, Marketing by Bethany Hall

    The recipe to success for any business involves several key ingredients: an in-demand product/service, excellent copy, social proof and, most importantly, a brand identity that your consumers can connect to.…

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  • Mr Supersede typing on laptop looking at reviews

    Review Mining for Copywriting: How to Write Copy That Converts

    17th June 2022 in Content, Marketing by Bethany Hall

    Everyone knows that customer reviews can make or break a business. With just a few words, a new customer can be encouraged to purchase a product, or be persuaded to…

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