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    Consumer Psychology: How to Use Social Proof to Increase Conversions

    18th February 2022 in Content by Bethany Hall

    You could have the best website in the world and sell the perfect product, but you’re not going to get anywhere if your potential customers don’t view your business as…

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  • Red and black paper shopping bags

    Consumer Psychology: How Heuristics Can Improve Your Copywriting

    11th February 2022 in Content by Bethany Hall

    In order to write effective copy that will drive your target audience to take action, you have to get inside their heads. We’re not talking about buyer personas and target…

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  • MacBook Pro near an open white notebook

    Looking to Increase Conversions? Follow These Copywriting Tactics!

    4th February 2022 in Content, SEO by Bethany Hall

    Whether you’re creating a landing page, crafting a blog post, or trying your hand at social media marketing, every word needs to be chosen with care. Your copy needs to…

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    How to Level Up Your Brainstorming Sessions

    21st January 2022 in Content by Bethany Hall

    Brainstorming is one of the most effective ways to come up with creative content ideas and marketing strategies. It can even promote productivity and team-building! At least, that’s what it’s…

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  • iPhone near a pen and annual planner

    10 Ways to Prepare for Digital Marketing in the New Year

    30th December 2021 in Content, Marketing, SEO by Bethany Hall

    Starting a new year can be both exciting and daunting for any business. Though it’s a time for new opportunities, it’s often difficult to know where to start with your…

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