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Blog Topic: Content

  • Mr Supersede typing on laptop looking at reviews

    Review Mining for Copywriting: How to Write Copy That Converts

    17th June 2022 in Content, Marketing by Bethany Hall

    Everyone knows that customer reviews can make or break a business. With just a few words, a new customer can be encouraged to purchase a product, or be persuaded to…

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  • Display window of shop showing sale

    Consumer Psychology: How to Elevate Your Copywriting With Cognitive Biases

    20th May 2022 in Content, Marketing by Bethany Hall

    It’s a truth universally acknowledged that humans are irrational and unpredictable. No one understands this more than marketers. Every time you think you’ve got a handle on what influences their…

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  • Gated content vs ungated content featured image

    Gated vs. Ungated Content: Do I Need to Gate My Content?

    8th April 2022 in Content, Marketing by Bethany Hall

    Gated content is one of the most popular methods of lead generation in content marketing. By gating content behind online forms, you’re compelling your audience to provide personal information to…

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  • Copywriting formulas featured image

    Copywriting Formulas (With Examples) That Will Take Your Copy to the Next Level

    25th March 2022 in Content, Marketing by Bethany Hall

    Sat staring at a blank screen, attempting to draft your next persuasive email? Not getting far with your latest landing page? Get ready to say goodbye to these problems! Supersede…

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  • Person taking picture of burgers and assorted food on table

    Consumer Psychology: The Power of User-Generated Content

    18th March 2022 in Content by Bethany Hall

    It doesn’t matter if you’re a start-up, an SME or a corporation with a global reach, user-generated content (UGC) has the power to help you connect with your target audience…

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