Blog Topic: Content
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Consumer Psychology: Improving Customer Experience With Consumer Behaviour Models
Supersede Media’s Consumer Psychology series is here to help you better understand your customers’ buying behaviour so that you can influence it with solid copy. In this post, we’re shining…
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Copywriting and Content Writing: What Are the Differences?
To create a strong, robust marketing strategy, you will need to know the difference between copywriting and content writing. Whilst some marketers use the terms interchangeably, they both offer vastly…
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Consumer Psychology: Using Brand Archetypes to Build a Connection With Your Consumers
The recipe to success for any business involves several key ingredients: an in-demand product/service, excellent copy, social proof and, most importantly, a brand identity that your consumers can connect to.…
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Review Mining for Copywriting: How to Write Copy That Converts
Everyone knows that customer reviews can make or break a business. With just a few words, a new customer can be encouraged to purchase a product, or be persuaded to…
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Consumer Psychology: How to Elevate Your Copywriting With Cognitive Biases
It’s a truth universally acknowledged that humans are irrational and unpredictable. No one understands this more than marketers. Every time you think you’ve got a handle on what influences their…
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