Blog Topic: Content
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Consumer Psychology: Using Brand Archetypes to Build a Connection With Your Consumers
The recipe to success for any business involves several key ingredients: an in-demand product/service, excellent copy, social proof and, most importantly, a brand identity that your consumers can connect to.…
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Review Mining for Copywriting: How to Write Copy That Converts
Everyone knows that customer reviews can make or break a business. With just a few words, a new customer can be encouraged to purchase a product, or be persuaded to…
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Consumer Psychology: How to Elevate Your Copywriting With Cognitive Biases
It’s a truth universally acknowledged that humans are irrational and unpredictable. No one understands this more than marketers. Every time you think you’ve got a handle on what influences their…
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Gated vs. Ungated Content: Do I Need to Gate My Content?
Gated content is one of the most popular methods of lead generation in content marketing. By gating content behind online forms, you’re compelling your audience to provide personal information to…
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Copywriting Formulas (With Examples) That Will Take Your Copy to the Next Level
Sat staring at a blank screen, attempting to draft your next persuasive email? Not getting far with your latest landing page? Get ready to say goodbye to these problems! Supersede…
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