Pitched as the social network for professionals, LinkedIn is perfect location to serve ads with a B2B angle.
LinkedIn Ad’s unique selling point is that it allows you to target business decision makers, without wasting your marketing budget on those further down the ladder.
Its 500 million active members in over 200 countries are a potential audience you can’t ignore, and because LinkedIn is so often overlooked as a viable paid social platform, competition levels are generally much lower than that of Facebook and Twitter.
“Drill down into your demographic”
Fully utilising the wealth of targeting methods allows us to drill down into your demographic, serving targeted messages to ensure the highest possible engagement with your product or service. The CPC tends to be much lower on LinkedIn than on alternate large platforms, while conversion rates remain high.
LinkedIn Ads certainly aren’t for everyone, but used correctly they can boost conversions dramatically!