There’s nothing quite like hearing other people saying how great you are at something.
When translated to the digital realm, this equates to other websites linking to yours. When others recognise your good work, search engines like Google take note too.
But for backlinks to be effective, they need to be as high quality as the product or service you’re selling.
An unscrupulous villain suggesting you buy his mate’s supermobile doesn’t hold much clout, however reliable the engine might be. But when a motor specialist verifies the emissions, a government website applauds the spec, or a respectable magazine recommends that specific make and model—now that catches our attention.
“The greater the authority, the greater its influence”
Simply put, the greater the authority of the site that links to yours, the greater its influence in promoting you higher up the search rankings.
That’s where we can help. We can supersede dodgy backlinks, and identify opportunities to forge ties with creditable businesses, in order to build links that are both valuable and effective.