Your business is the solution to someone’s problem, answer to their query or inspiration to their interest. The hitch is that they just don’t know it yet. They need to find you.
Keyword research is not just a tool for PPC; the content on site also needs to be created with a deep understanding of your intended market. Before we think about writing a single word to appear on your site, we conduct detailed research into the preferences, habits and intentions of your target audience.
“Knowing your audience is the first step towards them knowing you”
By harnessing keyword data, we can identify exactly what your potential customers are looking for, as well as the language they use when searching for it. We use this information to tailor the content on your site to your target demographics, significantly increasing the chances of their paths crossing yours.