As with everything in the wonderful world of PPC, strategy is key, but while display marketing offers unique benefits, its planning throws up unique challenges as well.
Firstly, as ‘interruptive marketing’, your ads are competing for attention with the content on the page. Secondly, and related, you must ensure your ads are relevant to the content at the sites on which they are displayed.
If there is no logical link between what the user is looking for on a page and the ads within the page, there is little to no chance they will interact with the ads.
“Turn challenges into tools”
At Supersede, we turn these challenges into tools. Having identified your KPIs, and established the key demographic of your target market, we’ll market to them intelligently, rather than blanket the internet with your brand message.
Your bespoke strategy will attain the best possible return for your investment, whatever your goal may be.