The mobile revolution is well underway. More than 50% of web traffic is now mobile, with users trusting smartphones and tablets more than ever before to make purchases on.
To get your business its fair share of this valuable traffic, it’s crucial you’re serving targeted, mobile optimised ads which have the same impact on mobile as on desktop.
Elements of your PPC campaign that can be optimised for mobile include: bids, bidding strategies, ads, extensions, and not to mention App engagement strategies. None of which should be overlooked.
“You wouldn’t take the same fight to every supervillain”
Clicks and impressions from mobile devices aren’t always worth the same to you as clicks from desktops. You wouldn’t take the same fight to every supervillain—you’d tailor your tactics depending on his strengths and weaknesses. The same holds true when it comes to desktop and mobile advertising.
Here at Supersede we recognise the importance of these extra details, and can expertly craft a mobile paid search strategy which complements your campaign as a whole perfectly.