Keywords are as integral to PPC marketing as webs are to Spiderman, claws are to Wolverine, and a big hammer is to Thor.
Deciding which keywords to target determines which searches you’ll appear in, and ultimately, who is accessing your products and services.
We’ve been tackling on keywords for years. This is exactly what Supersede excels at. Your tailored keyword strategy package is developed in observance of the best practices, and will include a mix of high volume terms and super high intent terms, aimed at delivering the highest possible reach and return based on your budget.
“A structured, tactical, considered approach”
Choosing keywords can be daunting task: you want to be economic with your choices, ensuring you’re getting the best results for your investments. A well planned keyword strategy can make the difference between making it big or blowing your budget, which is why a structured, tactical and considered approach to keyword research is always most fruitful.
We’re interested in building solid campaigns that serve both your immediate needs and build for future successes. Focusing on a variety of match types means you can target both super specific (and low-cost) terms that can drive profitable traffic, as well as making the most out of broader search terms.