Pay Per Click (PPC)
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Overview
Pay Per Click allows your business to gain access to prominent advertising space around the web, while only paying when a user interacts with your adverts. Users will see your…
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AdWords & Bing Ads
Supersede is registered and certified to offer our services over both Google and Bing, and in the ideal position to offer the tailored paid advertising solution that’s effective for you.…
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Display Strategy
As with everything in the wonderful world of PPC, strategy is key, but while display marketing offers unique benefits, its planning throws up unique challenges as well. Firstly, as ‘interruptive…
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Keyword Strategy
Keywords are as integral to PPC marketing as webs are to Spiderman, claws are to Wolverine, and a big hammer is to Thor. Deciding which keywords to target determines which…
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Direct Response or Branding
Display marketing can serve one of two functions: increasing awareness of your brand, or encouraging users to take direct action. Deciding which of these is your goal is the first…
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Mobile Paid Search
The mobile revolution is well underway. More than 50% of web traffic is now mobile, with users trusting smartphones and tablets more than ever before to make purchases on. To…
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Targeting Methods
Display Network, unlike Search ads, offers far more targeting methods, beyond keywords, which we can utilise to refine your target audience further: Keyword Keywords are still important, as Google will…
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Shopping Campaigns (PLAs)
If you’ve brought a product to market, Product Listing Ads (PLAs) are the ideal way to increase its visibility online. People turn to the internet for all kind of purchases…
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Remarketing
Remarketing (or Retargeting) falls into the display marketing bracket, but with differing targeting methods from traditional Display Network methods. Leaving cookies with users who visit your site allows Google to…
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Ad Formats
A wealth of ad formats can be utilised on the Display Network. Static image ads—flat images, usually in jpeg format—are by far the most common format for PPC ads, but…
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