It’s not all about Search, you know?
While it’s easy to get hung up on search or text ads when talking about Pay Per Click, it’s worth remembering that search ads account for roughly 4% of page views.
The question is: how can you make the other 96% of page views work for you? This is where Display Marketing comes to the rescue. The Google Display Network allows you to serve users rich media ads directly within any website that is opted into network.
“A trillion impressions a month”
In practise, this means the realistic potential of enjoying over a trillion impressions every month! Of course, as with all digital marketing, great care must be taken to ensure your ads are displayed on the right sites and to the right users.
When targeted correctly, Display Marketing has the power to efficiently and economically drive awareness or prompt direct user interaction.
