Before any content can planned or copy can be written, we begin by identifying exactly what your target market wants from you (and you from them). Are you looking to drive leads, or move people through the buying process?
“A clear plan focuses creativity and enhances results”
Once the aims are clear, we come up with ideas for content, ideas that can be compiled into a calendar—a pipeline of subjects or titles—and when they should be tackled to perform best for you.
Taking each of these topics in turn, we conduct thorough research and create unique, stimulating copy that is prime to push out to the masses and up the ranks of search engines.