What a whirlwind of activity Part 3 was! We’ll let you inhale deeply, sit back and relax in Part 4, which is all about tools that you could and should use to fine-tune your AdWords campaigns.
So when the dust has settled and you feel ready to look at your AdWords account once more, you could do worse than check out our guides on Google AdWords Editor and the Google Web Optimiser.
Both are tools that will help you save a lot of time, effort and even money when it comes to running your campaigns smoothly. Don’t get yourself all worked up and in a tizzy—there is nothing shameful about using software to help you run your campaigns at maximum performance.