Part 3: Creating & Managing Campaigns

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Finally, we’re getting to the real nitty gritty of AdWord campaigns with Part 3 of the Art & Science of AdWords 2016! Get ready to learn how to craft and manage your campaigns like a pro. It doesn’t matter if they’re for your personalised florist services or for a huge global organisation reaching millions of consumers world-wide—we’ve adapted the chapters in Part 3 to fit all sorts of business scenarios and budgets.

Looking into creating your first ever campaign? How exciting! Let us be there to hold your hand, hypothetically of course, and guide you through the process of writing ads and perfecting landing pages. And if you get carried away with all the creative stuff, we will bring you back to mother earth by reminding you that you must optimise for keywords and use geolocation targeting and remarketing to your biggest advantage. After all is said and done, creating and managing AdWord campaigns will become your second nature and you’ll be well on your way to AdWord stardom!