Pay Per Click (PPC) is exactly what it says on the tin: you pay for clicks. More specifically, you pay some money every time someone clicks on an ad that links to your website.
This ad can be at the top of Google’s (or any other partnering website’s) search page, so lots and lots of potential online traffic coming your way. More traffic means more customers and more customers means more sales. Simple. But there’s a bit more to it than just that. In the business world, it’s a very powerful game changer—only if you know how to harness it.
Unleash Your Inner Advertising Beast
PPC is your cub: it must be fed campaigns with a direct focus, it must be taught how to target the right people with relevant keywords and it must be constantly coaxed with careful monitoring, a.k.a. conversion tracking. Get these things right, and you’ll have a ravenous advertising animal, ready to munch through your competitors and fit in the wilderness that is the Internet.
It is fact that Pay Per Click has revolutionised the advertising market. But it can also be very dangerous terrain for new advertisers that don’t understand it. This guide is your map and your armour; it will save you from getting lost and it will protect you.
Let’s begin the journey!