The Week in SEO: 8/1

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Welcome to the week in SEO! Every Saturday, Supersede Media will trawl the internet and bring together a delightful smörgåsbord of the top stories, updates, tips and general happenings in the world of tech. Here’s what you need to know from the past 7 days!

The Headlines

Many of us may still be recovering from the holidays, but the world of tech never rests! Here are some news stories you may have missed from the past 7 days…

Google and Facebook Fined Over €210 million by France’s Data Privacy Watchdog

If Facebook and Google had New Year’s resolutions to stay out of legal trouble, they’re not off to a great start. France’s data privacy watchdog, Commission Nationale de l’Informatique et des Libertés (CNIL), has had quite enough of the tech giants’ approach to tracking cookies and this week doled out some very hefty fines.

For those unfamiliar, tracking cookies collect data from web users while they are browsing sites. This data is then sold to various companies for direct marketing purposes, like targeted ads. The issue in contention in this case is the way users are presented with tracking options. You may have noticed that when you visit a site, you are asked to set your cookie preferences. The simplest option is usually to accept all of the pre-filled settings, which allows for maximum tracking and takes just one click. In order to enjoy more privacy, however, users are generally required to make their way through a checklist before clicking to confirm their choices.

After examining these processes, the CNIL concluded that Facebook and YouTube (which is owned by Google) purposefully make it more difficult for users to reject tracking cookies than accept them. As a result, the body has fined Google and Facebook €150 million and €60 million, respectively.

Both companies have been given 3 months to ensure that refusing cookies is made as easy as accepting them. If they fail to comply in time, each faces fines of up to €100,000 for every day the deadline is not met.

Samsung Expects Profits to Rise 52% for Last Quarter of 2021

The side of the Samsung building in Milan Image source: Babak (via Unsplash)

We brought you a few tales of woe linked to the global chip shortage in the latter half of 2021. As it turns out, not all tech companies suffered as a result of the crisis. In fact, electronics giant Samsung announced that the company estimates a 52% rise in profits in their Q4 report.

As the world’s largest memory chip maker, it is perhaps no surprise that Samsung reaped the benefits at a time when global demand for memory chips was rocketing. The company also credits high profit margins in its chip contract manufacturing business for earning it 13.8tn won (£8.5bn) in the last 3 months of 2021.

It’s not all good news for Samsung, though. A vital cog in its chip manufacturing operation is located in the city of Xi’an, China, which has been in lockdown since December 23rd. It is currently unclear what impact this will have on overall supply.

Whatever the outcome, this blow was likely softened by the recent announcement of Samsung’s new $17bn computer chip plant, to be opened in the Texas city of Taylor.

Drone Comes to Aid of Man Experiencing Cardiac Arrest

Amazon’s drone delivery service is yet to get off to a flying start, but Swedish company Everdrone is already employing the technology to save lives!

In December, a 71-year-old Swedish man was shovelling snow in his driveway when he suffered a cardiac arrest and collapsed. As luck would have it, a passing doctor noticed the man and rushed to perform CPR as another member of the public called emergency services. Within minutes, the doctor noticed a drone descending from the sky carrying a defibrillator, which he was able to use before the ambulance arrived—potentially saving the patient’s life.

Everdrone has partnered with Sweden’s largest medical university and the national emergency operator to deliver the devices in instances where a cardiac arrest has occurred. So far, the drones have arrived before ambulances in 50% of cases. The scheme is still in its early stages, and doubts have been raised about the safety and efficacy of delivering defibrillators to scenes where a medical professional is not present.

You can see Everdrone’s work in action here.

Other tech news on our radar…

Step up your SEO game

Take advantage of these free tips and resources to upgrade your SEO and content skills!


Workplace wellness

Whether you’re back at the office or still holed up in your WFH den, here are some gems of wisdom (this week’s come courtesy of the guys over at Trello) that will make a difference to your professional and personal wellbeing. You’re welcome!

A desk set up of someone working from home
Image source: Mikey Harris (via Unsplash)

Think of sprucing up your workspace as a form of self-care. Not only can it benefit your physical health, but a thoughtfully designed home office can boost your spirits and improve the quality of your work. There are so many simple, affordable ways to take your home office to the next level.

Is your home office set-up failing to inspire your best work? The start of the year is a great time to have a spring clean and upgrade your routines. As it’s unclear when many of us will be able to return to the office, Genevieve Michaels’ 5 Ways To Reinvigorate And Level-Up Your Home Office is sure to prove useful in your quest to put your best foot forward when it comes to 2022 career goals.


That does it for this week’s SEO roundup! Be sure to come back in 7 days for a brand new release of tech news and tips. Until then, have a great weekend. Ta-ra!

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