Welcome to the week in SEO! Every Saturday, Supersede Media will trawl the internet and bring together a delightful smörgåsbord of the top stories, updates, tips and general happenings in the world of tech. Here’s what you need to know from the past 7 days!
This week’s top stories see some of the biggest players in tech finding themselves in a spot of bother! Here’s a quick roundup…
Facebook Doesn’t Get Off to the Best Start with VR Advertising
You may or may not know that Facebook had been funneling billions of dollars into a strategy that would allow them to advertise within virtual reality platforms. What looked like a potentially hefty new source of revenue is, however, experiencing some teething problems.
Resolution Games’ Blaston was going to be the first title to include such ads. That was before the users had their say, because the news received such a backlash from players that the game developers decided to pull out at the last minute. You can get a more detailed look at the story here.
European Commission Launches Investigation into Google’s Dominance of Ad Market
In a move that many will see as a long time coming, the European Commission has officially launched an investigation into whether Google’s dominance of the ad market is preventing fair competition. Here’s the announcement on Twitter from earlier this week:
We have opened an investigation into possible anticompetitive conduct by Google in the online advertising technology sector.
— European Commission 🇪🇺 (@EU_Commission) June 22, 2021
The fact that Google plays a role “at all levels of the supply chain”—the company sells ad space, collects data and acts as intermediary in the online ad world—is highly concerning to the executive brand of the EU. Google has agreed to cooperate with the investigation. Read more
Amazon and Google Now Facing Formal Inquiry Over Fake Reviews
Something tells us the legal team at Google will be reaching for a big glass of vino this weekend! Britain’s competition regulator, the Competition and Markets Authority (CMA), also wants to get in on the inquiry action and this week announced it will be looking into whether Amazon and Google are doing enough to remove and prevent fake reviews. Both companies are at risk of having broken consumer law. Read more
Other tech news on our radar…
- London Underground to Get Full Mobile Phone Coverage by 2024
- Apple Claims Letting Users Bypass App Store Would be a Security Risk
- Microsoft Unveils Windows 11—A Simpler Operating System?
Step up your SEO game
Everyone’s skills could do with a little refresh or boost now and then, so here are some great resources we discovered this week:
- Yoast’s SEO Fitness Guide (with quizzes!)
- 3 Content Calendar Examples for All Your Content Needs
- How to Successfully Make the Transition to Hybrid Work
That’s about it from us! Enjoy your weekend and we’ll see you here same time next week. Ta-ra!