The Week in SEO: 2/10

Branded The Week in SEO header in red

Welcome to the week in SEO! Every Saturday, Supersede Media will trawl the internet and bring together a delightful smörgåsbord of the top stories, updates, tips and general happenings in the world of tech. Here’s what you need to know from the past 7 days!

The Headlines

This week saw exciting announcements from Google and Amazon, along with some potentially ego-bruising news for Bing. Let’s get into it!

Google’s Search On Event Brings New Insights On MUM Technology And More!

Google’s much-anticipated Search On event took place on Wednesday, and it did not disappoint in terms of new features for search marketers to get excited about. The biggest reveal came in the form of more information on MUM (multitask unified model). Apparently 1,000 times more powerful than BERT, the technology looks set to shake up the search game in a big way.

Some of its most impressive abilities are seen when combined with existing Google features. For example, thanks to MUM, we should soon be able to use Google Lens to include photographs within search queries.

Imagine you’ve bought a nice shirt for an event and you want to really make the whole ensemble pop by adding matching socks. Well, in theory you should soon be able to snap a pic of the pattern on your shirt and ask Google where you can find accessories with the matching print. Pretty cool!

MUM is also being used to enhance some up and coming search features, including the ability to ‘refine’ or ‘broaden’ a search, depending on the nature of your interest in a particular topic.

The Search On event wasn’t all about MUM technology. Here are some other new features to expect:

  • Large images known as ‘universal image blocks’ may be included in queries asking for ideas or clothing
  • The About this result box is expanding to include further information on the page source
  • Shopping is being made easier thanks to visual clothes feeds on the SERP and in-stock features linked to local stores

These changes are expected to start rolling out in early 2022. Want more details on the new features? You can watch all of the action yourself.

Amazon To Launch Its First Household Robot, Astro

Blue and red old-fashioned robot toyAstro looks a little more advanced than this guy.  Image source: Rock’n Roll Monkey (via Unsplash)

Step aside, Alexa, because there’s a new Amazon assistant in town and this one comes on wheels! Meet Astro: the home robot kitted out with cameras, a full Alexa display (OK, so she’s levelling up rather than stepping aside) and the ability to move up to one metre a second. Terrific or terrifying? The jury’s still out.

Astro is designed to be the perfect domestic assistant. From security patrols to screening your calls, this little guy has many of your household duties covered. The robot can map the layout of your house, recognise your face, process images and come to an immediate halt if something blocks its way.

Astro is pretty exclusive and early models will be available by invite-only, retailing at £749.

Google Claims That The Most Searched Word On Bing Is ‘Google’

It’s common knowledge that Google dominates the search engine landscape. This week its closest rival, Bing, was dealt a further blow when a representative for Google told a judge in the EU’s General Court that the most searched term on Bing is actually ‘Google’.

The tech giant isn’t just bragging for the sake of it. Looking to overturn the $5 billion fine and antitrust order imposed by the European Commission in 2018, lawyers for Google are arguing in court that people are not forced to use Google, they simply do so by choice. To drive this point home, Alphabet Inc (Google’s parent company) lawyer, Alfonse Lamadrid, explained:

“We have submitted evidence showing that the most common search query on Bing is by far Google.”

Representatives for Bing are yet to confirm or deny this claim. A final decision on Google’s legal fight is expected next year.

Other tech news on our radar…

Step up your SEO game

SEO skills feeling a little rusty? Supersede has your back! Here are a few great guides and tips we discovered this week:


Workplace wellness

Whether you’re back at the office or still holed up in your WFH den, here are some gems of wisdom (this week’s come courtesy of the guys over at Trello) that will make a difference to your professional and personal wellbeing. You’re welcome!

'Thankful' written on wood background surrounded by autumnal symbols
Image source: Pro Church Media
(via Unsplash)

When you’re so used to measuring your professional progress against others, or complaining about typical workday grievances, being appreciative of where you are in your career at this exact moment isn’t second nature. But, there are a few very compelling reasons that you should pat yourself on the back for what’s happening in your career right now.

In 4 Reasons to Practice Gratitude in Your Career, Kat Boogaard explains that, even though it can be tricky, it’s very beneficial to take the time to appreciate where you’re at in your professional life. She even provides some useful tips to help you feel grateful for your career, no matter how far up the ladder you are.


That’s all, folks! We hope you enjoyed this edition of The Week in SEO. We’ll be back same time next week doing it all over again. Have a fantastic weekend—ta-ra!

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