Author: Bethany Hall
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Review Mining for Copywriting: How to Write Copy That Converts
Everyone knows that customer reviews can make or break a business. With just a few words, a new customer can be encouraged to purchase a product, or be persuaded to…
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Consumer Psychology: How to Elevate Your Copywriting With Cognitive Biases
It’s a truth universally acknowledged that humans are irrational and unpredictable. No one understands this more than marketers. Every time you think you’ve got a handle on what influences their…
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Competitor Backlink Analysis: How to Level Up Your Backlinks
Don’t know where to start with your link building strategy? You could create shareable, user-focused content that has people scrambling to link to it. You could even collect your own…
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Level Up Your Buyer Personas And Copy With Psychographics
To write copy that converts, you need to understand your customers. One half of this is the demographic data that buyer personas bring to the table. The other half is…
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Gated vs. Ungated Content: Do I Need to Gate My Content?
Gated content is one of the most popular methods of lead generation in content marketing. By gating content behind online forms, you’re compelling your audience to provide personal information to…
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